Mattel partnered with Cushman and Wakefield on a confidential RFP, and I led the proposal design and visual storytelling for the concept “Pioneering Tomorrow’s Playtime.” The proposal blended Mattel’s iconic world of play with Cushman and Wakefield’s strategic clarity, transforming a corporate response into a story-driven narrative about imagination, partnership, and progress. The design followed a three-part structure that used familiar Mattel toys as symbolic anchors, with Uno representing foundation, Barbie and Ken representing human connection, and Hot Wheels representing momentum and acceleration. Clean, modern layouts were paired with selective use of the Barbie typeface, bold primary colors balanced with C&W red, and generous white space to maintain a premium, editorial feel. The final proposal was both emotionally engaging and strategically clear, demonstrating how thoughtful design can bridge creativity and business objectives while connecting two iconic brands through storytelling.