Bio-Oil

OBJECTIVE
To update the packaging design for Bio-Oil, a popular specialist skincare oil sold in drugstores and cosmetics retailers throughout the United States. Using the same bottle and unicarton (per the client’s request) this much-loved self-care product now has a new look while retaining certain design elements to ensure some recognition. The choices I made aimed to place Bio-Oil among the ranks of high-end, or prestige, makeup and skincare brands.