Yacht Nanny is founded with the aim of providing trustworthy surveillance, maintenance, repair, and concierge services for privately owned sea fairing vessels in and around the Texas Gulf Coast region of the United States.
Yacht Nanny clients are upscale, active, and involved with boating.
$309,000 average income
$4,637,980 average net worth
58.6 average age
28% own a primary or vacation residence on the water
94.3% cruise with their boat
52.3% entertain aboard
Through a series of research panels with affluent baby boomers, we discovered that they are likely to seek premium services to that they may enjoy their golden years stress free. They also take pride in their material possessions, and are concerned with the safety and maintenance of their property. Convenience, consistent quality, and reliability were ranked the top concerns for baby boomers regarding service based industries. Yacht Nanny’s heart-shaped logo symbolizes trustworthiness, care, aid, and supply.
The concept of the ad is centered around the name Yacht Nanny, showing a variety of yachts in a marina each “stating” their various issues. This ad catches the eye of boat owners while also making clear the problems Yacht Nanny exists to solve in a humorous and whimsical way.