Revlon

content altered for confidentiality

Revlon | Presentation Design

An editorial presentation capturing brand legacy and modern strategy

Cushman & Wakefield was invited to present strategic real estate services to Revlon as the company evaluated its future workplace and portfolio strategy. The goal was to create a pitch that reflected both deep market insight and a creative understanding of Revlon’s brand heritage.

I led the visual direction and design of the presentation, developing a sleek, editorial-inspired narrative that felt aligned with Revlon’s identity, elegant, bold, and timeless. The design emphasized clarity, confidence, and brand consistency, balancing high fashion sensibility with business precision.

Project Goals

  • Present Cushman & Wakefield as a strategic, design-conscious partner

  • Align the visual tone with Revlon’s established fashion and beauty aesthetic

  • Create a presentation that feels premium, aspirational, and brand-true

  • Combine storytelling and strategy in a layout that feels effortless and sophisticated

Creative Approach

The design direction drew inspiration from Revlon’s advertising legacy, strong imagery, confident typography, and generous use of white space. Black, white, and muted red tones established an elevated palette that mirrored the brand’s identity while keeping the focus on clarity and narrative flow.

Each section opened with impactful full-bleed visuals that transitioned into structured, data-driven layouts. This contrast reinforced the dual nature of the pitch: emotional storytelling paired with actionable insight.

Design Elements

  • Editorial-inspired composition with fashion-driven typography

  • Monochrome palette with refined red accents for brand continuity

  • Clean, grid-based structure for balance and readability

  • High-impact imagery that captured Revlon’s heritage and global reach

  • Clear content hierarchy supporting both live and standalone presentation formats

Outcome & Reflection

The final deck positioned Cushman & Wakefield as a partner that understood both the analytical and emotional dimensions of Revlon’s brand. The presentation delivered substance with style, showing that strategic insight and strong design can coexist seamlessly.

This project demonstrated how visual storytelling, when tailored to a client’s brand DNA, can elevate a pitch from informative to unforgettable.