For the 460 Park Avenue rebranding, I spearheaded a strategic identity shift that repositioned a legacy Midtown Manhattan asset from a traditional corporate tower to a hospitality-infused boutique luxury experience. By implementing a sophisticated palette of sage green and warm neutrals, I modernized the property’s visual narrative to attract high-net-worth family offices and global firms seeking a "nature-in-the-city" aesthetic. My art direction ensured seamless brand cohesion across high-end digital lookbooks, mobile-first web platforms, and physical marketing collateral, effectively elevating the asset's market profile within the competitive Plaza District and providing leasing teams with a premier storytelling tool for C-suite engagement.