Convergence Plaza
Convergence Plaza | Brand & Visual Identity
A bold, neon-inspired identity for a modern luxury high-rise in Sapphire Heights
Convergence Plaza is a youthful, design-forward residential high-rise located in the heart of Sapphire Heights. Targeted at next-gen professionals and creatives, the brand needed to reflect both modern luxury and urban energy—something elevated, expressive, and undeniably current.
I led the direction and creation of the brand and visual identity system, delivering a cohesive experience that spanned logo design, color palette, typography, print, digital, and environmental applications. The result is a visual identity as dynamic and vibrant as the community it was built to serve.
Brand Strategy
The name “Convergence Plaza” nods to the building’s function as both a hub for modern living and a connector of lifestyle, work, and culture. The visual identity had to reflect this blend of convergence and confidence—with a look that felt fresh, sophisticated, and energized by color and light.
Logo Design
The logo merges the letters “C” and “P” into a smooth, modern symbol—a closed loop that suggests both community and flow. Its rounded form is approachable and adaptable across mediums, from signage to social avatars.
Color Palette & Typography
Inspired by neon lights at night, the color palette combines:
Midnight Blue: sleek and sophisticated
Vibrant Blue & Royal Purple: rich, immersive tones that reflect nightlife energy
Hot Orange: bold contrast for key messaging
Minimal Grey & Clean White: neutral grounding for clarity
Typography uses Louis George Café and Urbane Rounded, reinforcing the identity’s modern, slightly playful tone while maintaining a luxury finish.
Applications & Deliverables
The brand system was applied across a full suite of marketing materials to create a seamless user experience—from awareness to leasing.
Brochure: High-impact layouts with lifestyle photography, neon overlays, and messaging like "grow boldly" to speak to ambition and lifestyle
Website Design: Responsive layouts with immersive photography and vibrant calls to action
Public Advertising: Poster campaigns in subway stations, featuring expressive portraits and brand messaging
Social Media Graphics: Branded content for events, amenities, and promotions, formatted for Instagram
Business Collateral: Branded coffee cups, business cards, and pens—all tying back to the immersive neon world of Convergence Plaza
Outcome & Impact
The brand identity for Convergence Plaza captured the essence of a bold new standard in urban living. The neon-inspired color system and smooth CP mark stood out in a crowded real estate landscape, appealing to renters looking for both luxury and individuality.
From signage to swipe-throughs, every touchpoint supported the brand’s personality: modern, magnetic, and unapologetically stylish.