Convergence Plaza is a design-forward luxury residential high-rise in Sapphire Heights, created for next-gen professionals and creatives seeking an elevated yet energetic urban lifestyle. I led the full brand and visual identity system, developing a cohesive look across logo design, color, typography, print, digital, and environmental applications. The name and identity center on the idea of convergence, where lifestyle, work, and culture intersect, expressed through a smooth, modern CP mark that suggests flow and community, and a neon-inspired palette of midnight blue, vibrant blue, royal purple, and hot orange, grounded by clean neutrals. Paired with contemporary, rounded typography, the system balances modern luxury with approachability. The identity was applied across a complete marketing ecosystem, including brochures, a responsive website, public advertising, social media, and branded collateral, creating a seamless experience from first impression to leasing. The result is a bold, magnetic brand that stands out in a competitive real estate market and reflects a confident, expressive standard of modern living.