Instacart

content altered for confidentiality

Project Overview

Instacart was preparing for its next phase of national growth, and Cushman & Wakefield was invited to pitch a strategic real estate partnership. The pitch needed to stand out—not just in content, but in design and delivery. I was brought in to develop a visual direction and presentation experience that matched the pace and personality of a fast-scaling tech brand.

Team & Role

Team: Cushman & Wakefield stakeholders across research, strategy, and marketing
My Role: Lead Designer — concept development, presentation design, custom typography, and branded collateral

I collaborated closely with cross-functional stakeholders to distill complex data into a clean, confident narrative that would resonate with decision-makers. I also led the design of physical touchpoints to elevate the overall client experience.

Project Goals

  • Visually differentiate the pitch from traditional real estate decks

  • Align the creative with Instacart’s forward-thinking, consumer-driven identity

  • Reinforce Cushman & Wakefield’s strategic capabilities through thoughtful design

  • Ensure clarity, flow, and visual impact in both spoken and standalone viewing formats

Creative Approach

The central concept was “Hungry for Progress,” a theme developed in collaboration with the pitch team and brought to life through custom typography. I created a bespoke typographic lockup that became the anchor of the deck—used across title slides, section breaks, and branded collateral. This design choice set a confident, editorial tone and created a cohesive visual language throughout the presentation.

Presentation Design

The slides paired bold visuals with clean layouts and purposeful hierarchy, helping viewers quickly absorb key insights. Maps, growth projections, and market data were translated into digestible graphics that guided the narrative rather than competing with it. The visual tone was modern and minimal—supporting the pitch without overwhelming it.

Collateral Design

To complement the presentation, I designed a custom tote bag featuring the “Hungry for Progress” graphic. The bag was brought to the meeting as a thoughtful leave-behind gift, reinforcing the theme and making the experience more memorable and tactile for the client team.

Constraints & Considerations

  • Confidentiality: All sensitive data and proprietary details in the mockups have been altered or removed for public display.

  • Tight Timeline: This was a fast-turn pitch, requiring agile iteration and rapid approvals across multiple stakeholders.

  • Brand Balance: The design had to reflect both Cushman & Wakefield’s brand standards and Instacart’s tech-forward ethos—a delicate line that was carefully maintained throughout.

Impact

The final deck elevated Cushman & Wakefield’s pitch through thoughtful storytelling, clean design, and a memorable creative concept. The custom typography and gift bag helped solidify the theme while reinforcing attention to detail and client experience. This project reflects my ability to craft strategic visual narratives that resonate in high-stakes, client-facing environments.