Liberty Mutual engaged Cushman and Wakefield to present real estate advisory services for its Boston headquarters, and I led the visual direction and presentation design. Built around the theme “Committed to Trust and Creativity,” the proposal translated Liberty Mutual’s core values into a clear, confident visual system rooted in brand consistency and restraint. The design drew directly from Liberty Mutual’s color palette of bright yellow, deep navy, and soft blue, with a custom title treatment integrating the Statue of Liberty flame into the word Committed as a subtle symbol of integrity and optimism. Clean typography, structured layouts, and thoughtfully curated imagery, including restrained use of the Statue of Liberty and familiar brand characters, reinforced trust while adding warmth and personality. The final presentation balanced Liberty Mutual’s heritage with Cushman and Wakefield’s professional clarity, resulting in a calm, credible, and brand-aligned proposal built to inspire confidence.

slide deck content altered for confidentiality