Liberty Mutual

content altered for confidentiality

Liberty Mutual | Boston HQ Presentation Design

A confident, brand-centered proposal built on trust and creativity

This presentation was developed for Cushman & Wakefield’s pitch to provide real estate advisory services for Liberty Mutual’s Boston headquarters. The concept, titled “Committed to Trust and Creativity,” centered on Liberty Mutual’s core values and the company’s long-standing legacy of reliability, innovation, and optimism.

The design approach focused on clarity, restraint, and strong brand alignment. Every color, image, and detail was chosen to reflect Liberty Mutual’s voice while maintaining Cushman & Wakefield’s professional polish.

Project Goals

  • Create a proposal design that feels distinctly Liberty Mutual while maintaining C&W’s identity

  • Communicate trust, partnership, and creativity through tone and layout

  • Use visual consistency to reinforce brand recognition and transparency

  • Support C&W’s message through clean design and meaningful visual storytelling

Creative Theme: Committed to Trust and Creativity

The theme “Committed to Trust and Creativity” guided the entire presentation system. The title lockup became a key visual element — the flame from the Statue of Liberty, recolored in Liberty Mutual yellow, was overlaid on the “I” in Committed as a quiet symbol of integrity and optimism. The typography was kept intentionally simple, using clean sans-serif type to convey confidence and transparency without unnecessary ornamentation.

The color palette drew directly from Liberty Mutual’s brand: bright yellow for energy and warmth, deep navy for stability, and soft blue for balance. These tones worked together to create contrast, legibility, and a sense of calm authority.

Throughout the presentation, imagery of the Statue of Liberty served as a unifying thread — a visual representation of trust and steadfastness. LiMu Emu and Doug appeared subtly across slides to introduce familiarity and brand personality, while supporting visuals featured diverse professionals and technology-driven scenes color-coordinated to Liberty Mutual’s palette for a cohesive, human touch.

Design Elements

  • Simple, structured typography to emphasize honesty and clarity

  • Liberty Mutual color system: bright yellow, deep blue, and soft blue accents

  • Custom title treatment with the Liberty flame integrated into the “I” in Committed

  • Strategic use of the Statue of Liberty as a recurring brand motif

  • Inclusion of LiMu Emu and Doug as subtle nods to brand storytelling

  • Photography featuring modern teams and technology in Liberty Mutual colors

  • Consistent grid layouts and balanced spacing for a clean, premium finish

Deliverables

  • Full proposal and presentation design for Liberty Mutual’s Boston HQ

  • Custom title lockup and cover design based on “Committed to Trust and Creativity”

  • Internal slide layouts, infographics, and brand-consistent graphic elements

  • Print and digital formats optimized for client presentation and follow-up materials

Outcome & Reflection

The Liberty Mutual Boston HQ presentation captured the essence of both brands — the trust and heritage of Liberty Mutual, and the strategic precision of Cushman & Wakefield. The clean design, grounded color palette, and thoughtful use of imagery created a calm yet confident visual tone.

The result was a proposal that felt genuine, intelligent, and brand-aligned. Committed to Trust and Creativity was more than a theme; it became a visual expression of shared values and a reminder that great design builds credibility through clarity and intention.