McDonald’s Canada

content altered for confidentiality

McDonald’s Canada | Presentation Design

A strategic proposal blending brand familiarity with design storytelling

This presentation was developed for Cushman & Wakefield’s proposal to support McDonald’s Canada with real estate strategy and advisory services. The concept, called “The Secret Sauce,” was built around the idea of partnership — combining McDonald’s brand personality with C&W’s professional clarity in one cohesive visual story.

The design took inspiration from McDonald’s unmistakable sense of warmth and familiarity. The goal was to create something that immediately felt on-brand but elevated enough to sit confidently within a corporate presentation setting.

Project Goals

  • Position Cushman & Wakefield as a trusted real estate partner for McDonald’s Canada

  • Deliver a clean, visually engaging presentation that feels true to both brands

  • Use design and storytelling to communicate strategy in an approachable way

  • Reflect McDonald’s Canadian identity through authentic imagery and tone

Creative Theme: The Secret Sauce

The creative direction centered on “The Secret Sauce” — the idea that what makes a great partnership is a mix of strategy, creativity, and understanding the brand from the inside out.

The word “Sauce” was designed to look as though it was drawn in ketchup, serving as a playful but refined nod to McDonald’s iconic visual world. This detail added character and a touch of storytelling right from the cover.

The color palette blended C&W’s deep red and neutral tones with McDonald’s signature gold and white, allowing both brands to feel represented without competing. Typography followed the same balance: clean, corporate lines paired with friendly, rounded headings that felt approachable and familiar.

Throughout the deck, photography focused on real McDonald’s Canada imagery — from recognizable menu items to in-restaurant moments unique to the Canadian market. The visuals helped anchor the presentation in place and culture, distinguishing it from American or global materials.

Design Elements

  • Custom “ketchup” lettering for The Secret Sauce title lockup

  • Color system combining McDonald’s warmth with C&W’s professional tones

  • Authentic Canadian imagery and menu photography for cultural relevance

  • Clean grid layouts built for storytelling and strategic clarity

  • Balanced typography blending professionalism with brand friendliness

  • Consistent visual rhythm using food, people, and place as anchors

Deliverables

  • Full proposal and presentation design for McDonald’s Canada HQ

  • Custom slide templates and cover layouts built around The Secret Sauce concept

  • Visual system for data, maps, and regional insights consistent with both brands

  • Editable assets for future use by internal C&W teams

Outcome & Reflection

The Secret Sauce presentation positioned Cushman & Wakefield as a partner that truly understands McDonald’s — its culture, its audience, and its values. The design struck the right balance between playful and professional, using familiar brand cues to create instant connection while still feeling elevated and strategic.

This project was a reminder that strong design doesn’t have to reinvent a brand. Sometimes it’s about bringing what people already love about it forward in a smarter, more intentional way.