McDonald’s Canada partnered with Cushman and Wakefield for a proposal supporting real estate strategy and advisory services, and I led the presentation design and visual storytelling. The creative concept, “The Secret Sauce,” framed the partnership as a blend of strategy, creativity, and deep brand understanding, using familiar McDonald’s cues in a polished, corporate context. A custom title treatment styled to resemble ketchup lettering added a playful but refined focal point, while the color palette balanced C&W’s deep red and neutrals with McDonald’s signature gold and white. Clean grid-based layouts, friendly yet professional typography, and authentic Canadian imagery grounded the deck in place and culture. The final presentation felt instantly on-brand, approachable, and strategically clear, positioning Cushman and Wakefield as a trusted partner that understands both McDonald’s identity and business goals.

slide deck content altered for confidentiality