Rocket Mortgage engaged Cushman & Wakefield to develop a centralized strategic framework as the parent company sought to unify the disparate real estate operations and data sets of its rapidly expanding portfolio. I led the visual direction and presentation design, creating a structured narrative that transformed fragmented acquisition data into a cohesive, "bespoke" execution model designed to appeal to a singular group of executive decision-makers. To contrast the client's internal organizational complexity, the design utilized a transparent, grid-based system and a sophisticated palette that signaled precision, agility, and a consultative partnership. The visual strategy was delivered through a high-impact digital presentation and a professionally designed trifold leave-behind, which together positioned the firm as a personable, design-conscious alternative to traditional "big-box" competitors. This multi-format approach effectively demonstrated how tailored visual storytelling can bridge the gap between fragmented information and visionary intelligence, ultimately presenting a clear, scalable roadmap for a unified corporate future.

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