Sunnyvale Innovation Park

content altered for confidentiality

Sunnyvale Innovation Park | Branding & Visual Identity

A calming, organic identity system for a Silicon Valley-adjacent tech campus

Located just outside of Silicon Valley, Sunnyvale Innovation Park offers a refreshing alternative for tech startups and life science companies ready to scale. Stakeholders came to us with high expectations and a clear creative challenge: develop a property marketing brand that stood out—not through futuristic or overly techy visuals, but through something approachable, organic, and visually calming.

I led the visual identity development from the ground up, crafting a brand system that balanced strategy, beauty, and functionality—positioning Sunnyvale Innovation Park as a design-forward destination for the next generation of innovation.

Project Goals

  • Create a full brand identity for a new innovation campus just outside Silicon Valley

  • Visually differentiate from sterile tech branding with an earthy, human tone

  • Appeal to both early-stage tech companies and life science firms

  • Build a calm, modern brand system that worked across physical and digital marketing

  • Deliver a polished presentation to satisfy internal stakeholders and external leasing teams

Creative Direction

The concept was grounded in the idea of natural innovation—bringing together the flow of ideas, space, and nature. The visual identity was designed to feel alive and layered, with elements inspired by the topography and open landscapes surrounding the campus.

Key creative elements included:

  • A custom lettermark that gave the brand a minimal but strong foundation

  • A soft, nature-inspired color palette that evoked calm and balance

  • A custom topographic pattern, referencing elevation maps and movement, used across all materials

  • Organic shapes and textures that gave depth, tactility, and warmth to every application

The overall system was built to flex seamlessly across print, digital, and environmental touchpoints—ensuring consistency without feeling rigid.

Deliverables

  • Brand strategy and creative direction

  • Custom lettermark and identity system

  • Typography, color palette, pattern, and texture design

  • Print collateral including brochures and leasing decks

  • Branded merchandise (water bottles, tote bags, etc.)

  • Wall decals and large-format environmental graphics

  • Website design concept and layout direction

  • Social media graphics to support digital leasing and brand awareness

Outcome & Impact

The brand system for Sunnyvale Innovation Park was created to offer a refreshing, design-forward alternative to the typical tech park aesthetic—one rooted in clarity, calm, and creativity. While the full system was delivered—including identity, environmental applications, and digital design—the extent of implementation is currently unknown.

Regardless of rollout, this project reflects my ability to develop a comprehensive, strategic brand identity that bridges business needs with compelling visual storytelling, ready to scale across physical and digital platforms.